Outside the Comfort Zone: NUMBERS

“All progress takes place outside the comfort zone” … or so the saying goes. To say working at an accounting firm was out of my comfort zone would be an understatement. Anyone who knows me knows I’m a full on right-brained, creative thinking, word loving marketer. Numbers have never really been my thing.

But there I was, two years ago, tasked with the job of marketing and growing the Fargo office of a CPA (that’s accounting) and business advisory firm. So I strapped on my thinking cap and armed myself with persistence and the willingness to learn.

Which brings us to last week, when I decided to research a blog about cash versus accrual method accounting (check it out!). I put on my thinking cap, and thought about channeling my inner Jake from Fargo 3D Printing at State of Technology:


An hour … or two … (or possibly even three) later, I had the beginnings of a blog in need of some minor major edits. Apparently I still don’t quite have a grasp on all things accounting … or how to explain them in 140 characters or less.

So why do I tell you this? To help you understand that you’re not alone when you “don’t get it.” The numbers part of your business can be challenging and even down right aggravating. You dread tax day, you don’t understand what an audit is (except you really don’t want Katie says 1one) and concentrating on the day-to-day detail sometimes gives you a headache.

If there’s one thing I’ve learned, however, it’s the importance of getting the financials and the numbers right. If you don’t, it will follow you around and cling even longer than your sugar crash after Halloween.

So do more than just hire someone to do your taxes or a friend with a calculator to manage your books. Find a trusted business advisor who can help you understand the numbers side of your business and help you move your organization forward.

After all:

“A CPA should be a partner in your entrepreneurial dreams. You don’t want to dread a trip to the CPA like you dread a trip to the dentist.” (source)


One comment on “Outside the Comfort Zone: NUMBERS

  1. […] are challenging. But they’re important to understand in the context of your business. So step outside your comfort zone, and ask your accountant for something more. Ask them to be your trusted business advisor, rather […]


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