Sell Your Business Once? Or Twice?

It’s never too early to begin with the end in mind. After all, there’s so many things to consider when planning for your exit, especially if you’re going to sell.

For instance, did you know there are different types of buyers? Yes, there’s more to it than who will offer you the most money. Let’s have a discussion about strategic versus financial buyers.

A strategic buyer is often a competitor, supplier or customer of your firm. When you sell to a strategic buyer, you almost always sell 100% at once and then go on your merry way.

A financial buyer, on the other hand, is a group such as a private equity firm, venture capital firm, hedge fund, family office, etc. Selling to a financial buyer such as a private equity group (PEG) may result in selling your business twice. Why? PEGs invest in companies they feel they can grow and increase their marketability for a future sale. Typically, PEGs will look to buy 75 to 80% of your company’s equity. Current ownership will retain the balance. When the PEG sells the company five to seven years later, you will be paid out your remaining equity and in some cases this 15-20% will be the same or more than the original sale of 75-80% of the company. This is referred to as the second bite of the apple.

So how do you know what’s right for you and your company? Here are a few pros and cons to consider for each:


2 comments on “Sell Your Business Once? Or Twice?

  1. […] Strategic buyers looking for strong add-on businesses. Don’t remember what a strategic buyer is? We’ve got you covered. […]


  2. […] Not sure on who you want your business to go to? Check out these blogs for guidance on making this choice. In addition to who the business will be sold to, the instructions may also contain the desired […]


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