No Man’s Land: An Introduction

If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands of companies each year approach the dangerous transition known as “No Man’s Land.”

No Man’s Land : “a transition that a company goes through when it is too big to be small and too small to be big. It’s something every company has to go through in order to grow to scale. It’s a highly fatal transition and many companies don’t make it.” – Doug Tatum

Rapid growth may be your dream, however we’re here to break the news to you that it doesn’t come easily and is usually rife with dilemmas. During your time in No Man’s Land, growth often sparks periods of self-discovery, allows you to build discipline and ready yourself for the inevitable transitions that businesses will face throughout their life cycle.

Unfortunately, it also comes with an agonizing battle between the natural tendencies of a lonely entrepreneur and certain immutable laws of growth. The result is confusion, frustration, stagnation, loss of employee morale and even financial failure.

Some common trigger points to signal your emergence into No Man’s Land include:

  • Revenue stops growing
  • The people you started with don’t seem to be the people you can grow with
  • You need more capital and investment

Yes, we know it sounds pretty bleak. The good news is that it doesn’t have to be. Rather, it’s important to not only know about the ride ahead, but be prepared for its twists and turns.

Plus, we’re here to help you along the way. Over the next few weeks, we’ll be talking about how to navigate “No Man’s Land” and come out on the other side. Here’s a sneak peek:

  • Align your growing company with its market
  • Execute the necessary changes in your management
  • Confirm that your financial model is scalable
  • Attract money and make smart decisions about financing your business

Stay tuned for “Too Big to Be Small, Too Small to Be Big!”

P.S. All of these blogs will be based around the concepts in “No Man’s Land” by Doug Tatum


3 comments on “No Man’s Land: An Introduction

  1. […] In case you missed the first blog in this series, you can find it here. You’re […]


  2. […] management and the dangers to your business of outgrowing it.Missed the first two? Check them out here and […]


  3. Interesting read but I believe it’s missing a factor of mental health. It’s all very well navigating through and aligning ducks so to speak, but what about ensuring the wellbeing of the entrepreneur, is that not just as an important factor when considering ‘no mans land’?


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