Meet the Team: Jenni Huotari (@huotarijenni)

JenniWhat’s my role?

I’ve been given the awesome opportunity and responsibility of leading the Possibilities Center. I’ve been with EB for nearly 14 years, and spent almost all of that time as an auditor (don’t be afraid, I’m really nice).

So, why the transition? While verifying numbers is fun (no seriously, it can be), I have a strong desire to spread the love of numbers a little broader. Plus, I have a crazy curiosity about business, which causes me to want to know as much as possible about our clients, and keeps my mind churning with ideas of how we can positively impact your business.

Why are numbers so important?

When numbers nerds get out and about (not too often, as we’re mostly introverts) and tell others what we do all day, the usual response is “I don’t know how you do that for a living.” We find that people are either intimidated by accounting or in no way interested (usually our artistic, creative friends).

Here’s the honest truth: I could look at financial statements all day. To me, they read like a book and tell the story of a company. They clearly show the increase in revenue you’ve worked so hard for, how volatile your cost of goods sold can be, how you’ve managed to keep those operating costs in check (even with revenue growth) and so much more.

Each one plays in to the total and affects the ending of the story. Understanding what they’re are trying to tell you, and how they impact each other is essential for a business to be as healthy as possible.

Why do I want you to succeed?

Let’s face it, there’s plenty of outside factors beyond your control that impact your business. Having quality financial information, and knowing how to understand it, is not one of them. In fact, it’s completely attainable.

The Possibilities Center team and I have a strong desire to make business owners and other decision makers comfortable with your company’s financial statements. You shouldn’t have to rely on your accountant/bookkeeper to prepare all of the financial information and interpret it for you. We want you to know what the numbers mean, where different things are presented and how business decisions can/will impact your financials. We want you to have strong financials and I guarantee we even have a few ideas to help you get there!


We’re very fortunate to work in such a great place. This area is filled with unbelievable talent, including colleges and universities with eager graduates ready to get out and make a difference.

We are blessed by strong business allies. I personally know several people at numerous community organizations (the SBDC, SBA, EDC, Emerging Prairie, etc.) who come to work every day with the goal of helping businesses be successful, including those just starting out.

And if that wasn’t enough, there’s an uprising of peer support. As nice Midwesterners, I think we’ve always rooted for each other, but we’re continually finding ways to be more impactful. Collaboration is the key to success here, and we’re proving there’s more than enough success to go around.


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