By: Clinton Larson, Eide Bailly LLP
Raise your hand if you’re 100—hey, that’s us! We’re celebrating our centennial this year, and like wine and cheese and lots of other good things, we keep getting better with age.
Reaching a century in business didn’t come easily, as you could probably guess. It takes commitment and foresight, the right people and the right attitude. Lots of companies have come and gone in that time, and even our own heritage involved two different Fargo firms growing, pinnacling and deciding to forge a new path together.
So how can your company make it to 100? Well … there’s a lot of variables that go into that equation. However, there’s no specific formula to share, and it’s hard to know what the world will look like in 2117 (although we hope it involves some cool, legitimate hoverboards, or something went terribly wrong.).
However, we can share five areas of focus that have helped us reach 100. Even if your business is just a year old, or maybe 10, our advice can help your business grow and prosper.
For most of the 20th century, accountants relied on pencils and ledger books to do their jobs. Then came calculators and computers, and now smartphones can do it all. Through every step, we’ve embraced technology to help us work more efficiently and better serve our clients. Change is inevitable, so be innovative and learn how to harness it to your advantage. For example, we’ve made technology consulting a part of our suite of services, and we’ve recently created a cyber security team to help clients deal with the ramifications of that technology. Always be on the lookout for ways to innovate.
Simply stated, culture is the personality of your company. It often develops organically from your company values and actions. But that doesn’t mean you can’t make it official or create goals. When Eide Bailly merged in 1998 (formerly Eide Helmeke and Charles Bailly), the partners sat down and listed the qualities they wanted the new firm to represent. That list turned into the culture statement, and it’s at the heart of who Eide Bailly is as a firm — and we make sure to walk the walk when it comes to those words. We have regular celebrations and outings to encourage fun, and we have benefits that promote a positive firm, like a wellness benefit and a branded apparel allowance. Make sure your own goals for your culture are well-known and show in everything you do.
Hiring the right staff is a critical component of any successful business, as we’ve discussed before, but it doesn’t end there. You need to give your staff all the tools they need to succeed, and that includes the proper training. Our managing partners have all believed in giving staff the keys they need to unlock their potential, which includes robust training both inside and outside the firm. Be sure you not only hire the right people, but give them every opportunity to grow and improve themselves.
“My business philosophy in a sentence is we have great people, trust them to do their work,” says our Managing Partner/CEO Dave Stende.
When our clients succeed, so do we, which is why we invest so much into helping the communities we serve. Part of our growth strategy through the years has been to expand in the Midwest and western regions of the U.S., but we do more than just add offices in new cities and states. We engage with the communities through volunteering, sponsorships and more. We even have a corporate responsibility initiative that officially encourages giving back by our staff. Build up the people around you—thriving businesses grow in thriving communities.
This may sound cliché, but part of the way to make it to 100 is to simply envision yourself achieving that goal. Having a vision for your business is critical to longevity. Eide Bailly’s first Managing Partner/CEO, Darold Rath, felt being located in Fargo shouldn’t be a hindrance to hiring the best and being a major player in the accounting industry. Both Managing Partners/CEOs after that, Jerry Topp and Dave Stende, achieved visions of doubling the size of the firm every five years. Dream big about what you want out of your company. You can’t reach goals you never visualize.
Reaching 100 isn’t easy, and unfortunately, not every business makes it. However, by following some of these tips, your business might just make it to see if hoverboards do, in fact, show up in 2117.